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Robert A Rauch, CHA
Director, Center for Hospitality & Tourism Research,
San Diego State University
5500 Campanile Drive, San Diego, CA 92182

Phone: (619) 594-0584 or 858-523-0500
Fax: (619) 594-3320
Email: rauch@hotelguru.com

Bob Rauch

Mr. Rauch serves as President of R. A. Rauch & Associates, Inc. He is a nationally recognized, hotelier serving clients in all facets of the industry. Rauch has over 30 years of hospitality-related management experience.

Mr. Rauch also served as General Manager of full-service four Diamond hotels for Hilton and Embassy Suites. His education qualifications include a bachelor's degree in Hotel Administration from Western International University and a master's degree in Tourism Administration from Arizona State University. He is a Certified Hotel Administrator and has served as chairman of numerous tourism organizations nationally and in the western U.S.

Mr. Rauch currently serves on the Board of Directors as Chairman for the San Diego County Hotel-Motel Association and is Vice Chairman for San Diego North Convention and Visitors Bureau. Rauch has been directly involved in developing several hotels including the Del Mar Marriott, Hilton Hotel Gaslamp Plaza, Hilton Garden Inn Carlsbad, Hilton Hotel Santa Clara and several Marriott resort hotels.

R. A. Rauch & Associates, Inc. is currently operating Homewood Suites by Hilton and a Hilton Garden Inn in Torrey Hills. Rauch is also assisting with the development, marketing and management of numerous hotels in the United States at the present time. His firm developed the web site www.hotelguru.com and publishes Hospitality Innsights, an electronic newsletter.

Jerry W. Brooks
Currently Mr. Brooks is serving as an operations executive for all R. A. Rauch & Associates, Inc. managed properties . Having moved to San Diego in 1998 for involvement with ownership changes at the Grande Colonial in La Jolla, he has continued to take on projects that require mature, conscientious management skills. He has the experience to lead, having served in executive positions in the tourism industry for over twenty-five years. These positions include General Manager with Hilton Inns, Inc. and Food and Beverage management and director positions with Hyatt, Radisson and Hilton. Mr. Brooks has owned his own restaurant and bar and has served as Director and active member of numerous industry associates. His recent San Diego clients have included the Hotel Parisi, La Jolla and the Lake San Marcos Resort as well as numerous mid-market hotels.

Martin Malk
Martin Malk, CHA, CPA, has 10 years of public accounting and 25 years of financial management and business experience in the hospitality industry. He has worked and consulted in 28 different hotels in 24 cities. He has built an excellent reputation as an outsource Chief Financial Officer/Controller who can come on-board in a complex and/or disintegrating situation and bring about positive change quickly.

Martin has the skills and qualities needed to step in and become a fully functioning member of a management team, and if necessary, he will put together a department of financial specialists to aid in implementing new technological procedures and checks and balances. Recent and current clients include:

  • Stanford Hotels; Wyndham Hotels & Resorts; DoubleTree Glenview, Illinois; R&R Hotel Group;
  • Carmel Valley Ranch, Carmel, California; Homewood Suites and Hilton Garden Inn, Del Mar, California : Lions Gate Hotel and Conference Center, Sacramento, California; US Grant Hotel, San Diego, California; Radisson Hotel North Central, Dallas, Texas; Radisson Waikiki Prince Kuhio, Hawaii;
Malk is a:
  • Certified Hotel Administrator
  • Bachelor of Commerce degree
  • Chartered Accountant and Certified Public Accountant
  • Member of American Institute of CPAs

Linda Rauch
Linda Rauch has been developing the new real estate division of R. A. Rauch & Associates, Inc. and is a licensed agent in the State of California. Her most recent experience was Director of Reservations and Revenue Manager at the award-winning Ocean Inn Encinitas. She is Director of Marketing of the Homewood Suites by Hilton Del Mar.

With a Bachelor's Degree in education and a Master's Degree in Business Administration from the University of Connecticut, Mrs. Rauch serves a dual role with R. A. Rauch & Associates, Inc. She has extensive experience with financial planning, marketing and sales.

In addition to this experience, she brings a wealth of training and development knowledge to the company and has specific expertise in the area of employee benefits and finance.

Richard A. Rauch, Ph.D.
Dr. Rauch, who heads up the New York office of R. A. Rauch & Associates, received his doctorate from New York University and is an experienced consultant with an extensive track record in strategic planning of communications and marketing channels. Dr. Rauch served as dean of a growth-oriented school of business and president of a highly profitable manufacturing organization.

Currently a Professor Emeritus of Marketing at Long Island University, his research has been published in journals, newspapers and magazines ranging from the New York Times and U.S.A. Today to Advertising Age and Newsday. Dr. Rauch adds considerable strategic consulting expertise for the firm.

Steven P. Rauch, Principal, Mountain Region
Mr. Steve Rauch's educational qualifications include a bachelor's and master's degree from Indiana University. He has twenty years of management experience developing businesses and running the daily operations for them. He is an experienced asset manager and hotel owner who has been involved in successful hotel projects for many years. He has a wealth of knowledge in developing and marketing contract business. Mr. Rauch currently lives in Colorado Springs, Colorado.

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Spotlights

2008 San Diego Lodging
Industry Forecast


- By Robert A. Rauch, CHA

 

San Diego’s Tourism Industry - Times Can Be Great Through 2008

Hospitality Innsights
By Robert A. Rauch, CHA

 

rauch@hotelguru.com

 

 

 

 

 

R. A. Rauch & Associates, Inc.
11025 Vista Sorrento Parkway
San Diego, CA 92130
Tel: 858.523.0500
Fax: 858.523.0591
rauch@hotelguru.com