from HotelNewsNow.com (April 22, 2013):
SAN DIEGO—Hoteliers need to capitalize on smartphones and other evolving digital platforms to get the most from the United States’ economic turnaround, speakers said last week during the second annual Hotel Forecast and Digital Marketing Conference in San Diego. “Everybody is using these to book hotels at the last minute or to do research,” Robert A. Rauch of R.A. Rauch & Associates, said while holding up his cell phone.
from San Diego Daily Transcript (April 17, 2013):
The state of the hotel market and the technology that serves it were discussed at R.A. Rauch & Associates’ second annual Hotel Forecast and Digital Marketing Conference on Wednesday at the Hilton Garden Inn. “In terms of occupancy, we’re back where we were in 2008,” said Robert Rauch, president of Rauch. With few hotels under construction — Rauch says only about 600 rooms are expected to be added this year — the countywide… Continue reading
from San Diego Business Journal (April 1, 2013):
…Local hotel industry consultant Robert Rauch noted that the Legoland hotel could have a mix of impacts on the region’s hospitality industry, depending on how it’s received in the long run. It might draw vacationers away from competing resorts, but a more likely outcome is that Legoland will create more of its own hotel demand than it takes away from other properties.
An important variable is the international makeup of Legoland visitors,… Continue reading
from 10 News (March 22, 2013):
“Today’s leisure traveler books in a very short booking window. They look online and boom, they book,” said Bob Rauch, co-owner of the Torrey Hills Hilton Garden Inn. Rauch, a board member of the TMD, said putting San Diego in front of travelers using marketing ads is what makes the difference. ”The San Diego authority spending translates to about 10 to 1,” said Rauch. That means for every dollar spent on marketing, hotels… Continue reading
Whether they used a smart phone, tablet or laptop – a big portion of your guests had their first encounter and experience with your hotel not in person, but online. In this digital age, a hotel’s success now revolves around the stories they tell and the impressions they make in this highly competitive, virtual marketplace. Continue reading
from Hotel News Now (March 14, 2013):
Robert A. Rauch, president of San Diego-based R.A. Rauch & Associates, which owns three hotels, manages four and provides consulting services to another 12, estimates that by canceling his company’s insurance plan and absorbing the penalties, he can reduce costs from $250,000 a year to about $100,000. The company pays 75% of the monthly premiums for about 57% of the 100 people it employs full-time at the three hotels it owns. Continue reading